White label products are those that do not have a recognized trademark and simple appearance, which in most cases bears the logo of the store that, distributes it and not the manufacturer’s logo, however, there are also Manufacturers that distribute their branded products under their brand.
There are several reasons why some companies decide to produce white marks. One of them is the excess of the supply, since the way in which great manufacturers decide to eliminate the surplus of its product is a white mark, that is to say, without Invest in large advertising campaigns, developing multichannel management e-commerce systems without affecting their national brand products with a higher price.
They are associated with added value and good quality, so if the white label product fails, it is not directly related to the national brand product despite the fact that the manufacturer and the product are the same. Studies have revealed that leading brands manufacture only 8.8% of white label products.
It is common for companies to work for others who design, market and may use the new shopping trend web POS to help increase these products sales and revenue under their brand. This information is not something well known by the general public, who is often unaware that under such a brand is hidden a product manufactured by another company.
The best-known examples for the consumer on foot are the white supermarket brands. We go to supermarket A, and we find that we can buy almost all products only brand A, there are even supermarkets that only commercialize their white brands. There are also those who are investigating who makes this or that mark so that they know that the pizzas make X and butter Y. That way they feel safer buying the white mark. But these types of businesses are not only found in supermarkets, but we can also find whitemanufacturers in many other areas of daily life.
The ten companies listed below produce and distribute more than 2,150 daily consumer products in dozens of countries around the world and bill more than $ 1 billion a day for it, although it seems not more than probable that in your day to day consume dozens of products of this companies, almost without you realize. Here under we break down the total brands and products that each of these giants sells to hundreds of millions of consumers around the world.
Dollar Shave Club is a company based in Venice, California, which offers razors and other personal care products directly to consumers by mail. The company positions itself as a profitable and convenient alternative to retail chains. However, it does not manufacture or design its razor blades, but buys them from the manufacturers of “white labels.” Unilever bought Dollar Shave Club for $ 1 billion earlier this year.
Coca-Cola is, is the first brand in the world with a value of more than 67.500 million dollars. Coca-Cola is a company dedicated to the commercialization and distribution of non-alcoholic beverages, employing a network of bottling partners to produce more than 400 brands of beverages. The head office is in Atlanta, Georgia, with operations in more than 200 countries. It offers a wide variety of drinks, with a wide spectrum of flavors and occasions. Its brands are Canning’s, Capital, Floravanti, Bingooo, Pepsico among others.
Mars is a global manufacturer of food, pet food, and other food products that, with $ 30 billion of annual revenue in 2008, is ranked as the sixth largest private equity company in the United States, according to Forbes. It has more than 100 brands, among them we have: 3 musketeers, American Heritage, Amecelli, Balisto, Bounty, among others.
Johnson & Johnson is a US-based manufacturer of medical devices, pharmaceuticals, personal care products, perfumes and baby products founded in 1886. It has more than 75 brands of which we have: Splenda, Carefree, Stayfree, Lubriderm among Others.
Procter and Gamble is a US multinational consumer goods company. Their products include dog food, cleaning supplies and personal care products. Among its brands are Gillete, head & shoulders, Old Spice, among others.
The company’s core businesses are in beverage, cheese and dairy foods, snack foods, confectionery, and convenience foods. Their brands are Ali Coffee, HAG Coffee, Cheesybite, Cheez Whiz, Kraker Bran.
It is a multinational company based in New York with interests in the manufacture, marketing and distribution of foods based on grains of snacks, beverages, and other products. PepsiCo was established in 1965 from the merger of the Pepsi-Cola Company and Frito-Lay. Among its brands you have: Lays, 7up, Pepsi diet, Doritos.
Colgate is a multinational company present in 222 countries and territorial demarcations dedicated to the manufacture, distribution, and sale of products of oral hygiene, personal hygiene and cleaning of the home. Among its brands are Axion, speed stick, protect.
General Mills is a US corporation, primarily related to foodstuffs. The company markets numerous well-known brands such as Betty Crocker, Yoplait, Jeno’s, Pillsbury, Green Giant, Old El Paso, Hagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry.
And the first place is the famous brand Kellogg’s. This company is a multinational food enterprise which produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal, etc. The company has several brands include Froot Loops, Apple Jacks, among others.
As we can see these companies offer an opportunity to compete in price against other brands’ products. When a producer agrees with a distributor to create a white label, what they are doing is lowering the price of their product, changing their name and letting another take over their retail sale, so that under another name they are competing with Products from other brands of lower price.
This strengthens the cooperation with the distributor, removing possible fears about the loss of own references in the linear ones. It improves relationships with distributors in a way that ensures a significant gap for their products.