7 Reasons Why Your LinkedIn Profile Is Important For Your Professional Success
According to Kinsta, most companies generate about 80% of their leads via LinkedIn profiles. This is probably why over 70% of marketers consider such platforms as a great way to showcase their products. A recent study conducted also revealed that business owners claimed they are mostly getting customers from LinkedIn. In fact, when it comes to driving quality leads, more than 50% of marketers have been quick to embrace this platform. All of these only points to the fact that a LinkedIn page is more effective than you imagine.
If you don’t have a LinkedIn profile page, it is fair to say that you are leaving money on the table without knowing. Are you still doubting what it can offer once set up? This post will reveal how a LinkedIn profile can contribute to your success. In the end, you will see why hiring experts who can offer LinkedIn profile professional help is necessary.
1 Building Your Brand
This is probably one of the most obvious benefits of a LinkedIn profile. Thinking of generating more sales for your business without creating the right awareness is like building castles in the air. This is because your business is going to lack credibility. Regardless of the industry, you are currently operating in, the importance of building your brand can hardly be overemphasized. For instance, it can bring customer loyalty. Again, you will have a very good chance of convincing potential clients /customers about purchasing your products.
People believe that this is costly or expensive online. Such is not true, as you only need to create the right LinkedIn profile for your business. Despite being free to do, the results can be amazing. To start creating a buzz about your brand, just upload a photo and write a compelling summary.
2 Better Google Ranking
Do you have a website to rank? It doesn’t have to be a paid one, as any of those free platforms can do the magic. You must be wondering what a LinkedIn profile has got to do with google rankings. The truth is that if you are trying to get more traffic for your business, it is crucial not to leave any stone unturned. The good news is that such can be achieved via building the right LinkedIn profile.
If you understand how to place keywords on your LinkedIn profile, ranking on the first pages of Google, Yahoo and Bing will be very easy to achieve. If you have been struggling to do this with a website, LinkedIn is much easier. This is because it is already an authority website that you can leverage for more traffic. Apart from your business, a well-built LinkedIn profile can make your name appear on search engines. Your business will become more exposed than ever before.
3 Connecting With Potential Buyers
LinkedIn is one of the most fascinating platforms right now. If you are not tapping into its huge potential, your business can struggle to survive the stiff competition in its market. Do you know that millions of potential customers/clients are visiting this platform on a daily basis to find businesses they can patronize? It only requires some creativity on your part to attract the right persons to your website. For instance, if your profile is sounding professional on LinkedIn, people can easily contact you.
Social media platforms remain the best when it comes to building momentum on how to close sales while dealing with your target audience. They visit your page, check out what has been written, and decide to purchase your products. This can help to make your profile look very credible.
4 Networking Benefits
This is another benefit that a professional LinkedIn profile can offer. It isn’t just about connecting you with potential customers and clients. It can also help you relate with your fellow professionals who are offering similar products. Sometimes, you can even get more clients from such networking. For instance, if you are a freelance writer and decide to follow SEO agencies, there is a very high chance that you can be contacted once they need high-quality content.
With a LinkedIn profile, your business connections will be strengthened. It is all about finding the right brands to relate with on such a platform. This is also another way to build a very strong brand. Imagine other businesses recommending you to their customers or clients. It means your company will become very competitive. Networking via LinkedIn can create lots of opportunities for you.
5 Standing Out From The Crowd
If you don’t know, trying to do the same thing as your competitors can hinder your business performance. It is always suicidal to do what other businesses are doing. In fact, this can hinder your results in the short and long run. A LinkedIn profile offers something very unique. While other businesses are thinking of reaching their target audiences through places like Instagram and Facebook, a LinkedIn profile can really help you get tangible results.
It is a platform that gives you a rare chance to communicate with your target audience on a professional level. Of course, you will agree that people visiting this platform already know it is a place where businesses communicate with their clients and customers. If you can strategically create the right profile, they will be sold out.
6 Introducing Your Products
The world of advertising is becoming stiffer every day. Companies have to spend big to get the word out about their products on popular platforms like Facebook, Twitter, Google, and Instagram. The worst part is that you could end up losing your hard-earned money since your products may not be shown to the right people. A change of approach by having to create your LinkedIn profile page can improve your fortunes today.
Whether you want to admit it or not, the truth is that this is one of the most effective ways to showcase your products to the world. The best part is that you can get started today since it will not require you to spend anything. With your profile being created as expected, people can know the kind of products you are offering or your areas of specialty.
7 Gaining Followers
When it comes to getting lots of followers, people are always quick to talk about Facebook, Instagram, and Twitter. However, this is not true, as creating a LinkedIn profile page can help boost followers for your products. There is no better way of giving credibility to your brand than gaining lots of followers. This makes it easier for potential customers to take action on your offers without thinking twice. It isn’t a bad idea to start searching for more followers on LinkedIn by creating an attractive and compelling profile page. This is one of the easiest ways to build credibility for products.
Final Thoughts
Having seen all of the above, it is very clear that a LinkedIn profile that has been properly set up for your business can bring huge success. Today, business is all about doing things in a unique and smart way. LinkedIn is a platform that offers opportunities for such.
